Track My Macca's
Follow your food’s journey in real time
There are many rumours, misconceptions and theories about what happens to McDonald’s ingredients before it arrives in front of the customer. To help diners feel better about their burgers, we created a fun app using augmented reality and 3D animation designed to take the mystery out of their McDonalds.
The app lets customers easily discover for themselves where the ingredients of their Big Mac / Chicken Burger / Filet-o-Fish came from. It does this simply by using their phone’s GPS (to tell what restaurant they’re in), and the date. From here it accesses McDonald’s online supply-chain data to establish the ingredient’s story behind their meal.